Please share the JD before applying.
Role: Sales Development Representative.
Experience: 3 Years
Location Bangalore
JOB DESCRIPTION:
Key Responsibilities
| Area | What the SDR Does |
| Research & Identify | Study target accounts (industry, size, structure, needs) |
| Engage Prospects | Reach out via email, LinkedIn, calls, and videos |
| Personalize Communication | Customize messages to the person’s role and company |
| Qualify Leads | Ask key questions to ensure fit (budget, timeline, problem) |
| Collaborate Internally | Work with marketing & sales to optimize messaging and targeting |
| Book Meetings | Schedule discovery calls or demos with AEs or Business Consultants |
🔄 SDR in an ABM System
In an Account-Based Marketing (ABM) approach, SDRs focus on quality over quantity.
Instead of casting a wide net, they concentrate efforts on high-value target accounts, using insights and collaboration to build trust and relevance.
💡 Example: Instead of blasting 100 emails, an SDR may send 10 deeply personalized messages to key decision-makers at companies with active digital transformation goals.
📊 KPIs and Metrics
- Meetings booked (per week/month)
- Emails/Calls/Touchpoints made
- Conversion rate from outreach to meeting
- Pipeline value from sourced opportunities
- Response/Engagement rate on campaigns
🧠 Skills That Make a Great SDR
- Strong communication and storytelling
- Effective research and curiosity
- Basic business understanding (tech, marketing, ROI)
- High resilience and discipline
- Empathy and active listening
- Adaptability to different tools (CRM, email automation, ABM platforms)
🛤️ Career Path for an SDR
The SDR role is often a launchpad for careers in:
- 🧑💼 Account Executive (AE) – Closing deals
- 🧠 Business Consulting / Strategy – Solving client problems
- 📈 Marketing or Growth – Campaign planning & execution
- 🧭 Customer Success – Managing post-sale relationships
🧩 In Summary:
The SDR is not “just a junior salesperson.”
They are a strategic growth enabler—fueling pipeline, bringing market intelligence, and personalizing outreach in ways that automation never could.
How to Apply:
Interested candidates should submit their resume and a cover letter outlining their experience and suitability for the role to ashwini@zerozilla.com or leela@zerozilla.com